Put Your Focus on Startup

 You may feel like you have a million things to do when starting a business, but there are really only 7 main areas that deserve your undivided attention during startup. 

There are generally only three reasons to start your own business: one, you’ve got a great idea and want to be your own boss; two, you feel you can do what you do better than anyone else, especially your boss; or three, you have to. And it no matter which way you do it, most of us start off without enough money, without enough people or time, and without enough knowledge to turn our thoughts into profitable and thriving companies. 

Yet somehow we get past those hurdles and get our ideas off the ground. Perseverance is one thing, but staying focused on what counts in the short term is absolutely vital. To make sure you launch a stable, growing business, here are my top seven tips to help you get your business off the ground: 

1. Focus on profitable customers.
   Bringing in new customers is vital to a new business, but keeping the ones you’ve already worked hard to get is even more important. Ultimately, your company will become profitable based on how many repeat customers you have. Also, focus on customers who will spend a lot. Too often, new entrepreneurs chase any business they can get, rather than “ideal” customers and clients.
   
   
2. Focus on cash flow.
   Cash flow statements should be done weekly, and in the smallest of new companies, they should be done daily. Work out how much revenue you need to bank every day to make a profit right from the start. Then you can really manage your sales and income budgets.
   
   
3. Focus on productive time.
   In the beginning, you need to be investing at least 80 percent of your day in the making-money end of the business. Selling, marketing and delivering are where you make money. In other words, sitting behind a desk or a counter is a killer for startups.
   
   
4. Focus on what’s working and selling.
   As the owner of a startup, it’s easy to focus on everything that doesn’t work. However, you should really be looking at what the marketplace tells you is working. Stop trying to sell or do things the market doesn’t want. Startups need to be truly flexible about moving to what works and what makes the most money.
   
   
5. Focus on customer service.
   Certainly you want customers to come back, but more important, you want positive word-of-mouth. Serve your customers well, and make it easy for them to refer their friends to you. But remember, great service only works when you give it to people who appreciate it (refer to point #1).
   
   
6. Focus on hiring only the best team members.
   Don’t ever settle for the best of a bad bunch. Always look for someone great. It may cost you 10 to 20 percent more, but such individuals will be well worth their price by helping you build a successful company.
   
   
7. Focus on quality, not quantity.
   At startup, entrepreneurs often fall into the “bigger is better” trap. Sometimes smaller quantity and higher quality--and thus a higher price and a higher profit margin--is better. Same goes for the number of customers and staff you have. I’d rather have 10 great customers than 100 average ones.

During startup, stay focused on what delivers revenue, profits and results right now. You have a lot of momentum to build, and just like getting an old steam locomotive going, the first part of your journey is the hardest.

Brad Sugars is Entrepreneur.com’s Startup Basics columnist and the founder of Action International, a business coaching franchise.

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http://www.naffu-workfromhome.com

Are You Struggling To Make Money Online? Here’s Help

Do you wish there was an easier way to make money online? Of course we all do. But while there are dozens of ways to make money online, still 95% of those starting up internet businesses fail.

One of the easiest ways to make money online is selling digital products. Digital products could be an ebook, an MP3, video or software. Selling these products is fast, easy and commands big profit margins. No inventories to watch, delivery trucks are non-existent and most of all it works 24 hrs a day 7 days a week. Really an entrepreneur’s dream come true.

What are the exact steps involved to make money online with selling digital products? The following steps have been proven to be effective:

1. Choose the right product.

The first thing that you need to do is get a product that you can sell. Be certain that you choose the right product to sell. In choosing a product, you can either create your own or sell other people’s product. However, you must ensure that the product you will sell is in demand and that it is something that many people want or need.

You may check clickbank.com to see and get a feel of what products are in high demand. If you’ve been in the internet for three to four months and have been subscribing for those newsletters from sites you visited, then you may now have an idea of what topics attract large crowds. Subjects on golf, search engine traffic, weight loss, marketing, adsense, dog training, personal improvement and make money online have proven well overtime. There are some niche subjects which also have been drawing huge following.

Remember, the number of people looking for that particular topic, product or subject is extremely important. You can’t make money online if only a handful is interested with that product you are trying to sell. The number of competitors also plays an important role. As much as possible, choose an area with lesser competition. If you’re just starting out, it is hard to compete with guys who are the McDonalds of the industry. If you’re a bit sophisticated, there are tools available to figure this out. You can try the keyword tools and look for topics that have been searched by volumes and volumes. These tools also provide you with the number of competing websites. There is wordtracker.com, inventory.overture.com that you can start with.

If you don’t want to create your own product, you can easily find hundreds of products with master resale rights. What are master resale rights (MRR)? If you own a product with MRR, you have the right to sell it to others and keep all the profit for yourself! With master resale rights, the person who buys from you can also get the resale rights to the product.

There are also products with private label rights. Private label rights give you freedom to alter the product or change the content and put your name on it as the author or originator. You may try warriorforum.com and look at the warrior’s special offer (WSO) for great deals on resale rights.

2. Build your website.

Now don’t scratch you head yet. You will not be building a full blown website but a very simple three page site. The pages are: Sales letter Page, Thank You Page and the Download Page. Trial and completely free web building softwares are available for download. There’s the 123WYSIWYG and NVU which are both easy to use. If you’re not that tech driven then you can hire some college kids in your neighborhood who might be good at building websites. Or you can try elance.com and rentacoder.com to find somebody to do this. Just focus on your goal to make money online.

To accept payment, just use Paypal. It’s easy to get. Using the standard Paypal button is okay. Paypal will ask you for the redirect page, in this case, use your Thank You Page. Don't put the download link there. Put an opt-in in box instead. Say that you will send the download link in the email. The opt-in box is extremely important if you want to build a business. You will have the chance to capture customer information here. You can make money online over and over again once you have a large list of customers.

In the email that goes out after a person subscribes to your opt-in, you will tell them where to download the product. Your download page should contain a link to your product with a few directions on how to download and how to use it. If you are selling an ebook in PDF format, tell them that Adobe Reader is required and point them where they can download it.

3. Generate traffic.

Once you have chosen your product and created your website, you must attract visitors. You cannot make money online if your site doesn’t have visitors. You can get traffic to your website in many different ways. However, you want to be certain that you bring in the right kind of traffic. What is the right kind of traffic? Targeted! You want visitors to come to your site because they want to, not because they are forced to. You want visitors that are interested in your product.

One of the ways to attract traffic is search engine marketing (SEM). SEM is a set of marketing methods to increase the visibility of a website in search engine results pages. Yahoo and Google are the top two sites where most of the web searches come from. Experts estimate that Google account for 45% of the searches while Yahoo gets 30%. In order to make money online, your website must be listed in the top 30 results of the search engines. Do you think anyone would bother to look on page 97 of the results? or page 110?

Your site’s ranking on the search engines will depend on how optimized it is with the keywords you choose and the number of competition it has. The lesser the competition for the specific keyword, the higher the chance of your site to get to the top of the search engines and the chance to make money online is significantly increased.

Another way to get visitors to your site, and this is the quickest one, is by pay per click advertising (PPC). You can try the Google adwords program, Miva and Goclick. Be very careful, however, as PPC advertising may burn your pockets and your plan to make money online would be affected. Make sure to set your daily budget when doing PPC.

These three simple steps to make money online when followed would get you the results you want. There are dozens of ways to make money online. What separates the successful online entrepreneur from a failure is focus and consistency of efforts. Most of the people starting to make money online get sidetracked with every new program that comes to them. If you want to make money online, choose one specific way, and then follow that way until you succeed. Don’t jump from program to program. Author is giving ebooks at http://www.homebusinesstoday.name

Posted by NafeesaRasheed http://www.naffu-workfromhome.com

Make Money Online - Helpful Advice On How To Start

Many people are looking at the internet as a way of earning an additional part-time or even full-time income. It can be a good idea but with millions of available options, and websites proclaiming to have the answers to questions you have not even thought of, where do you start ? This article will offer you advice that will at least get you started in the right direction.

You are probably reading this article for only a couple of reasons:

1. You do not currently make enough money and need to make more money on a part-time basis without compromising your full-time job. You do not have a lot of time available to make more money.

2. You are not happy in your job or do not like working for a boss. You are looking for an alternative way of earning money, preferably full-time but with something that you can start on a part-time basis. 3. You are already trying to make more money and have tried many different business opportunities but with no or very little success. You realize you need help.

If you can associate with one or more of the above-mentioned reasons for reading this article then please continue reading.

There are millions of people all over the world that do not like what they are doing for a living. Maybe it is the job itself, a rude boss, or not earning enough money to have a decent standard of living. Whatever the reason(s), most people find it very difficult to make a new start.

We are all creatures of habit that dislike change and value safety and security. Starting a business often takes us outside our comfort-zone. We need to build our confidence, not only in ourselves but also in any new opportunity that we are considering.

This can be achieved by:

- Learning as much as possible about any new opportunity.

- Having the possibility of doing it on a part-time basis as a trial to see whether it is any good.

- Spending as little money as possible on any new business opportunity. You don't want to add more stress to your life by spending lots of money (that you can't afford to spend) on things that may not work at all.

Many people consider the Internet as the ideal way of making more money. I agree with them. Problem is that most people actually lose more money on the Internet than make money. There are millions and millions of ecommerce websites on the Internet and it is estimated that at least 95% of these websites are losing money every month!

Why do I like to do business on the Internet?

a. It allows me to have an international business, potentially reaching many millions of people all over the world.

b. Like most people I do not enjoy face-to-face selling. With the Internet there is no need for face-to-face selling. No fear of being rejected by customers or insulted by people having a bad-hair-day.

c. I can make money 24 hours a day. Even while sleeping someone can be buying a product or service on my website.

d. I can run my business from anywhere in the world, as long as I have a computer and access to the Internet.

e. Once my business is setup it basically runs on autopilot. That does not mean I do not need to work on it. It means I do not have to spend eight hours every day working on it. One or two hours should be sufficient.

f. It allows me to have my own business with unlimited earning potential. Whatever I put in I can get out. The sky is the limit and I am not working to make my boss or company rich.

Fact of the matter is that it is becoming more and more difficult to ignore the massive ecommerce potential of the Internet. Whether you are selling products or services online or have any other type of business, you need the Internet to promote your business as more and more consumers are doing online searches to find what they are looking for. Does not matter if you are a plumber or an electrician, you will need the Internet more and more in the future to promote your business.

O.K. We have established that the Internet offers us a huge potential to make more money, part-time or full-time. We have also established that most people are not actually making any money from the Internet.

Where do we start?

We start by learning as much as possible at our own pace without forcing anything. Remember that knowledge is power!

I recommend that before you do anything on the Internet that you join a suitable company as an affiliate or join a network marketing company. The point is not whether you want to pursue a

long-term career as an affiliate. The important point is that you can join most affiliate programs for free and receive very valuable information and training for free. In addition, you can actually make a lot of money while learning! This, in my opinion, is the best, safest and easiest way to start.

Many companies that offer affiliate programs do their best to offer their affiliates as much training and support as possible. Why? It is in their best interest. The better advice, training and support they give you the more money you will make for them.

Remember that as an affiliate you do not need to buy or sell anything. You only need to get people to promote the company you are an affiliate of. All sales resulting in your referral will earn you a very nice commission, normally anything between 20% and 50% of the sales price. That is not bad at all! Many companies will even give you a free affiliate website that you can promote.

What is the catch?

The catch is that it is not always easy to promote a certain product or service. People do not automatically visit your affiliate website. This is where the training comes in. If you can succeed as an affiliate for a company you can succeed with your own Internet business in the future. There will be no need to pay expensive school fees.

To your success !

Posted by NafeesaRasheed http://www.naffu-workfromhome.com

Website Success = Content! Content! Content!

We have all heard the real estate slogan: “Location! Location! Location!”. Well, if that is the slogan of the real estate industry then “Content! Content! Content!” is certainly the slogan for all webmasters. Maybe I should rather say it SHOULD BE the slogan for all webmasters…Unfortunately many webmasters are only focusing on how they can make more money instead of providing visitors to their website with good content.

I recently heard that more than 40% of all people with an internet business have only been online for no longer than 6 months. I am not sure about the exact percentage but I can believe that 40%+ is not far away from the truth.

One thing is for sure: Many people start an internet business believing they are going to make a fortune online within a very short period of time. The reality is that very few people actually achieve any sort of online success, especially in the first six months. The result is a constant stream of new webmasters and a constant outflow of disillusioned webmasters.

Most newcomers are totally disillusioned with the internet after only a couple of weeks or months. They often fall prey to unscrupulous dealers that sell them expensive programs “guaranteed” to make them succeed on the internet. Most of these programs do not work and they leave with the bitter taste in their mouths of being conned.

Do the statistics prove that one should not attempt to make money online or that the internet is a big hoax? No, they prove that people give us too soon. They prove that people have unrealistic expectations. They prove that people do not acquire enough knowledge before embarking on an online business.

What are the most common mistakes?

1. No clear strategy. Newcomers often have no clear idea of what they want to achieve and how they should go about achieving it. They try to go of in all directions at once or use the shotgun approach of firing away at everything that moves hoping they will eventually hit something.

2. Unrealistic expectations. People often spend $25,000+ pa. on college fees for three years just to earn $40,000 pa. when they graduate. However, when it comes to making money online they refuse to invest the time to learn how to succeed and expect to make $10,000 from the very first month working only a couple of hours per day.

3. People are often chasing money without taking the time to put the necessary structures in place that will enable them to earn money.

Assume you want to open your own restaurant. Do you try to make money without a location or any food to offer your customers? No! You start by drawing up a business plan - What are you planning on doing, how & when are you going to start, who are your competitors, how long will it take before you start making money, how much money do you need to invest, what does your cash flow look like, etc.

Many people still think they can build a quick one page website or get a free affiliate website and that they will have a constant stream of visitors eager to snap up anything they have to offer. Nothing can be further away from the truth.

Think about it logically. Put yourself in the shoes of a visitor. Most people search the internet looking for information (content). The search engines know this and reward unique content websites by indexing them more favorably than poorly constructed websites, websites with very little content or duplicate websites. There are millions of websites on the net. I am sorry, but if a visitor runs a search for a keyword such as “business opportunity” and your site is number 99,000,000 of 100,000,000 then you are never going to get any visitors. Accept it.

What can you do? The first and most important step you can take is to ensure that your website has good content. Write about something you know and are passionate about. If you struggle to write one page about a certain topic then rather forget about it. You should be able to write many pages of relevant content that other people would like to read. Try to remain original and focus on unique content.

There are many things you can do to improve your website in the future by making it more attractive to your visitors as well as the search engines. However, there is really nothing you can do to improve a website with poor content until you do something to improve the content.

Whatever website you want to establish, remember the golden rule: Content! Content! Content!

To your success!

Posted by NafeesaRasheed http://www.naffu-workfromhome.com

Smart Marketing and Good Affiliate Progarm equals Growing Residual Income

Smart marketing and good affiliate programs are the two main sources that pump in the monthly check and will earn you residual income for a long time to come, Just having a good affiliate program would not help because if you don't market it to the people looking for what your selling your not going to get anywere.

Affiliate programs are a great way to make a residual income. They allow you to take part in an established system that has already been tested and built up. All that is left to do is take control and build a down line.

Combine an affiliate program with smart marketing and it equals a great way to make residual income.

Affiliate programs are often misunderstood. Originally the idea of building a down line and making a residual income off recruiting people was called a pyramid scheme. These pyramid schemes didn’t work because they relied solely on recruiting and not at all on selling. The main idea behind them, though, was a good one, so the affiliate program was created. An affiliate program is more than building a down line of people, it also is based on selling real and useful products. Affiliate programs work because a person earns money through their down line and through product sales.

Affiliate programs are also very easy to get started in and most are completely free with no costs to get started. Most programs offer a website and plenty of help and advice on how to get the business going. A person gets help from the people in their up line, too. The biggest challenge, though, is marketing. No matter how much help a person gets, they still have to master marketing on their own. Nobody can really teach someone how to be a successful marketer, they just have to learn it on their own.

Marketing involves learning how to use the tools provided by the program to get customers and sign others up for the opportunity. The affiliate program will provide a person will written ads and their own website, among other things. The website is the central hub of all the marketing efforts. The main goal should be to get people to visit the website. Once there they will be able to buy products and sign up to be an affiliate. The hard part is not getting people to buy or sign up, but to get them to the website in the first place.

A person has to take the ads and other marketing tools and place them where people will see them. One of the biggest marketing platforms are search engines. Most affiliate websites are a simple website, but with a little work a person can optimize it to make it rank high on the search engines. A good way to get started is to add a blog to the website and write entries everyday. These entries should be keyword rich and informative. Search engines like articles or blog entries and will assign the site a higher ranking if they have them. Another way to go is to place links and ads on other websites. A person should choose websites that compliment the affiliate program, but that are not in competition with it. By using these marketing methods a person should be able to get a good start in marketing.

Affiliate programs and good marketing efforts can really help to get a good start in residual income. Building an affiliate program will take some time, but they are made to produce a great residual income.

Sources:
http://www.businesssitesonline.com
Visit: http://hermandias.blogspot.com
http://www.legitimate-work-home-guide.com

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)

http://www.legitimate-work-home-guide.com/FreeEbooks.htm

Posted here by NafeesaRasheed http://www.naffu-workfromhome.com

How To Find A Proven Legitimate Online Business

Tips and guidelines to help you find a proven legitimate online business thus preventing you from falling prey to the get rich quick scams.

If you are looking for a proven legitimate online business there are a number of things you can do to try and establish whether the opportunity is legitimate or a scam. This is not always easy but it is to your advantage to invest some time in researching the opportunity before parting with any money.

There are thousands of scams on the internet as well as proven legitimate online businesses and for new visitors to the internet the task of trying to distinguish between the two can be very overwhelming.

Often the scam sites look so attractive and offer such great incomes or rewards that it is hard to believe that it is not legitimate, hence the reason so many people fall prey to the scammers. So one thing to be wary of is those sites that make huge income claims, like earn $10 000 in your first week or month. This really is totally unrealistic and if that amount is perhaps fives times your current salary, do you really think it is possible to earn such a huge income in such a short period of time with no prior experience of the business?

If the opportunity is legitimate then it would not be unreasonable for somebody who has been in the business for a couple of years to be earning a huge income. But be warned that nearly all the business opportunities on the internet advertise the income of their top earners who have been working hard for a couple of years. They rarely advertise the income of those just starting out in the business. An online business is like any normal business, you will need to work hard at building it up over a period of time to produce a good income.

So then do not get carried away with excitement when you find a website making such unrealistic income claims. The internet does not have magical powers to enable us to earn magnificent incomes overnight.

One can get so caught up in all the hype that it is easy to sign up for an opportunity that does not live up to its promises and this can result in huge disappointment, so a website that is not promising the earth is probably a safer route to take.

When you find a website offering an online business opportunity that appeals to you, spend some time going through it and do not jump in immediately and part with your money.

Have a look on the website to see if there is any contact information, either an email address or a Contact icon like an envelope, and send a short message expressing your interest in the opportunity and see if you receive a response. Check also to see if there is a physical address on the website as this adds credibility.

Look for logos on the website of the respectable bodies on the internet like the Better Business Bureau (BBB), Truste.org, Alexa Ranking, i-Cop.org click on these logos and you should see information about the site. You could also look up the domain on the DomainTools.com (previously called Who is) website and you will see the registration details, spend time to see if they look legitimate, for example you do not want to see a phone number listed as 1234567890. You will find a lot of information from this websites, so it is advisable to spend time doing some research.

Check on the website if there are any guarantees offered, such as a 30 day 100% money-back guarantee or perhaps a 14 or 30 day free trial offer. It is also a good idea to see if any training is offered, this is really important if you are new to internet marketing.

There may also be the opportunity to sign up for a free Newsletter, which will give you the opportunity to not only learn from what the newsletter offers but also enable you to get a general feel for the opportunity and put you in touch with your referrer.

At the end of the day, once you have researched thoroughly the opportunity you are interested in, sleep on it and take heed of your gut feel and all being well you will learn how to use the internet to generate an income with your own proven legitimate online business.

Posted by NafeesaRasheed http://www.naffu-workfromhome.com

Beware of Information Overload when Starting an online business

You decide to create a website and join the online market place, you buy an ebook telling you “Everything you need to know about online marketing”, you start reading, the mists & myths start disappearing and your ideas start firing.

Then just into the first chapter you come across a hyperlink, it is a ‘must have’ information source or piece of software, so you click (just to see what it is) before you forget. The website opens up and you start reading the sales text or information presented, it is very interesting and solves another thing you have been puzzling over..,

But wait! What about the ebook you were reading?

So you bookmark the website in your favourites list and say to yourself “I’ll come back to that later”.

So you get back to the ebook and quickly review what you have already read to get your focus back, you see that hyperlink again and think “I’ve dealt with that” and start reading again.., two pages later there’s another link, what should you do?

Make a mental note to visit it later and finish the ebook or go and bookmark it now? So you decide to keep reading this time but two paragraphs later the ebook mentions something to do with the resource you just skipped, you don’t quite understand so you need to go back and review the information connected with the link. You go back and click it, WOW! This info is really great and it is free! Just put your name and email address in these two boxes and you will receive a free downloadable ebook which will explain another vital aspect of the online business. So you download it straight away so you don’t forget where it is, bam! Another pdf opens in your reader on top of the one you were reading (and you still have the browser open at the other website to read when you finish the first ebook).

This goes on and on and on, it is good to get all this info and to get lots of it free, but, there is so much of it you will be in danger of getting “analysis paralysis”. It also takes a lot of time to absorb all of the information, classify it, file it away so you can retrieve it quickly and finally to remember where it is when you need it.

The answer is to do the following:

1. Decide on a very clear and focused goal when you start researching, this might be a specific question or an objective.

2. Get a piece of paper or note book and write down the objective before you start. 3. Try to stick with one thing at a time and go from start to finish before doing anything else (whenever possible).

4. Have a pen & paper next to you so you can write down notes & thoughts, this stops you interrupting your flow.

5. Even if you don’t understand everything you are reading get an over view of what you are studying.

6. Make each area where you still have a query a new focused goal or research subject and research that in isolation.

7. If you file things on your computer use very descriptive file & folder names, put all the key words about the document or file into the name so it is easy to find with a search later.

8. Take Action on your ideas immediately, don’t keep on reading and studying without end, never leave the scene of an idea without taking some action. If you are told about a new tip or trick try it out straight away after reading

9. If there are resources recommended wait until you have finished and go through everyone you are interested in, review them quickly, file the info you need or want and make notes on how & when you will use them or read them more fully.

10. Everytime you learn new skills apply them to your online business immediately, take daily actions and make daily improvements, implement them on your site and see the effect. It this way you will be making solid steps towards building your business.

These are just a few ideas to help you remain focused and avoid “analysis paralysis” and information overload.

Posted here by NafeesaRasheed http://www.naffu-workfromhome.com

The 7 Secrets of Internet Marketing

by Michael Fleischner

Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return.

To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include:

1. Website Directory Listings. Before you begin any marketing campaign, make sure that the website you're promoting has been listed in the common directories such as DMOZ, Yahoo!, and Google. Even if you're using a marketing page off of the root directory of your website, be sure that the primary site is listed. This ensures that prospects can continue to find your marketing pages long after you've launched your campaign.

2. Generating Traffic. In order to realize a return on your investment, you need to generate traffic to your marketing pages. There are a number of ways to do so online. Some of the most popular include Google AdSense, Overture, and Looksmart. Other methods include affiliate programs and targeted website advertising. Research other websites that have the audience you're looking for and negotiate favorable ad rates for your online marketing campaign.

3. Marketing Pages. Don't lead prospective purchasers to a generic website. If you do, potential buyers won't know what to do next. The easier you make if for prospects to take advantage of your offer, the better. Whenever creating a marketing campaign online, provide a specific page for leading purchasers to your product or service or a billboard that showcases the offer. Take the guess work out of making a purchase and more consumers will buy.

4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are the most convincing to prospective purchasers.

5. Create a Compelling Offer. Be sure to offer something that no one else is currently offering. If your offer is similar to your competitors or is not very interesting, consumers have no reason to learn more. Of course providing something for FREE is often a great way to entice potential customers. Maybe it's a 3-day free trial or a free evaluation of some kind. Be creative, try something new, and measure the response.

6. Developing Trust. Before anyone will buy from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign.

7. Provide a Guarantee. Nothing makes a consumer more comfortable with a purchase than offering a guarantee. Perhaps you can offer a 100% satisfaction guarantee or a money back guarantee. A guarantee is a great way ease the risk of making a purchase. If your competitors are offering a guarantee, you want yours to be equal or better.

Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure you return on investment and refine your marketing campaign over time to improve results.

If you are a local business you can benefit from Internet marketing as well. Look for local directories to list your business or service. Or, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it's using the web to communicate the value of your products and services.

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Michael Fleischner is the founder and President of http://www.marketingscoop.com. He has appeared on major media including the TODAY Show, Bloomberg Radio, and more. With more than 12 years of marketing experience, Michael has developed major brands as well as a variety of businesses in need of leading marketing programs. Visit http://www.marketingscoop.com for more free marketing articles.

Posted by NafeesaRasheed http://www.naffu-workfromhome.com

Good For you ,Employee to Entrepreneur:

Employee to Entrepreneur:read here

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posted here by NafeesaRasheed

http://www.naffu-workfromhome.com

join business and become entrepreneur here,

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Books that can help you on your personal entrepreneurial journey include:

• Do What You Love and the Money Will Follow: Discovering Your Right Livelihood by Marsha Sinetar: Provides techniques for self-discovery

• Entrepreneur or Employee: Should You Get Out or Stay In Your Current Job? by Ken Chane: Shares common pitfalls when making major career decisions

• The Highest Goal: The Secret That Sustains You in Every Moment by Michael Ray: Combines practical business advice with spiritual motivation and creative insights

• I Could Do Anything If Only I Knew What It Was: How to Discover What You Really Want and How to Get It by Barbara Sher: Helps you recapture long-lost goals and overcome the blocks that inhibit your success

• The Intuitive Way: A Guide to Living From Inner Wisdom by Penney Peirce: Helps you learn to listen to your intuitive wisdom

• Making a Living Without a Job: Winning Ways for Creating Work That You Love by Barbara Winter: Offers insight-provoking self-evaluations, charts and checklists

• The McGraw-Hill Guide to Starting Your Own Business: A Step-By-Step Blueprint For the First-Time Entrepreneur by Stephen C. Harper: A helpful, step-by-step tool for new entrepreneurs

• The Seven Spiritual Laws of Success: A Practical Guide to the Fulfillment of Your Dreams (Based on Creating Affluence) by Deepak Chopra: Helpful for dealing with uncertainty and the unknown

• Success@Life: A Zentrepreneur's Guide--How to Catch and Live Your Dream by Ron Rubin and Stuart Avery Gold: Combines ancient wisdom with sound business practices

• Successful Business Planning in 30 Days by Peter J. Patsula: Shares the essentials for writing a business plan

Posted here by NafeesaRasheed http://www.naffu-workfromhome.com

31 Tips for Conquering Startup Fears

What's really holding you back from starting your own business? These 31 tips will help you face your fears and finally get the guts to become your own boss.

Stay at Home--and Have an Office

When your business outgrows your home base, there are some affordable, flexible solutions available.

10 Ways to Grow Your Homebased Business

When the status quo just won't do anymore, these 10 ideas will help you take your homebased business to a new level.

How Blogging Affects Mainstream Marketing

Employee vs. Entrepreneur - What's the Difference?

An article written by Robert Kiyosaki for Amazon.com as one of its 1st ever Hall of Fame inductees

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In 1983, the Harvard Business School published a paper entitled ‘A Perspective on Entrepreneurship’ written by Professor Howard H. Stevenson, that defined the differences between entrepreneurs and employees. It is one of the most articulate articles on this particular subject that I have read. While many differences were examined, I found two in particular to be especially insightful.
The first difference between entrepreneurs and employees is:

1. Employees are resource-oriented. Entrepreneurs are opportunity-oriented.

A person with an employee mindset might say, “I would start my own business but I don’t have the money.” Or “I’d love to invest in that piece of real estate, but I don’t have the down payment.” In both of these examples the person focuses on their resources, in this case their lack of money, rather than the opportunity.

In a similar situation, a person with an entrepreneur’s mindset might say, “Let’s start the business and we can finance the business from the cash flow.” Or “Tie up the property and we’ll find the money later.”

My poor dad was a man who saw many opportunities, but failed to act on them simply because he was resource-oriented. Instead of taking action, he often said, “I wish I could do it, but I can’t afford it.” Or “I would go into business for myself, but I need a steady job. I have a mortgage and you kids to feed.”

My rich dad, an entrepreneur and my best friend’s father who taught me a lot about how the rich think about money, was a man who started with nothing, but eventually became one of the richest men in Hawaii. Today, when you look at Waikiki Beach, you see some of the biggest hotels along the ocean on land his family owns. He said, “If you do not have resources, you need to become resourceful.” That is why he forbade his son and me from saying the words “I can’t afford it.” He said, “Poor people say ‘I can’t afford it.’ That’s why they’re poor.” Instead he insisted we learn to say, “How can I afford it?” He believed that when we said, “I can’t afford it” our minds were turned off and went to sleep. When we asked ourselves, “How can I afford it?” our minds, our greatest resource of all, were turned on and put to work.

The second difference between entrepreneurs and employees is:

2. Employees prefer to manage via hierarchical structures. Entrepreneurs manage via networks, utilizing the resources of other people and organizations.

This means that employee-type leaders would rather hire people and bring their talent “in-house.” Rather than have an outside firm do their creative work, an employee-type leader would prefer to hire the talent and have them under their control. While there are economic reasons for doing this, the report stated that the primary reason is control. This is because employees gravitate to a leadership style that is more suited to a military command-and-control type of organization. My poor dad was successful in the hierarchical structure of the government, eventually rising to the top of the educational system as Superintendent of Education and running for Lieutenant Governor for the State of Hawaii. After losing that race – and his position as Superintendent of Education – he tried his hand at entrepreneurship. He purchased a national ice cream franchise that failed in less than a year. Why? While the reasons were many, one reason was his leadership and management style. When he said, “ Jump” … no one jumped.

Instead of the military’s command-and-control leadership style, my rich dad used a more cooperative and collaborative style of leadership. He encouraged his son and me to learn to lead and manage people who are not required to follow our orders – people who did not need to jump when they heard the word “Jump.” Rather than hire people and bring them in-house, rich dad networked with other people and organizations, which tended to reduce his costs and at the same time increase his resources and influence in the marketplace.

Today, The Rich Dad Company follows my rich dad’s advice. Instead of becoming a stand-alone publishing house, we choose to cooperate via a joint venture agreement with The Time Warner Book Group, as well as licensed publishers around the world who offer our books in 43 languages. In this way, we keep our core staff small, yet we utilize the thousands of employees of publishers around the world.

But leveraging the assets and resources of partners is not enough. It’s important to choose the right partners – ones who are aligned with your goals and values.

Choosing the right partners can make the difference between success and failure – as I’ve learned the hard way.

As The Rich Dad Company has grown, we have worked with partners who have opened doors to opportunities that were much greater than what we could have been able to pursue on our own. In an entrepreneurial spirit, we formed alliances with major media organizations and international promotion firms that leveraged the Rich Dad brand with their worldwide networks.

In doing so, we – as entrepreneurs – stay small, yet increase market share by cooperating rather than competing… by networking rather than hiring employees and bringing work “in-house.”

In 1989 the world changed. That’s when the Berlin Wall came down and the World Wide Web went up. Instead of a world of walls, we became a world of webs… networks of people working cooperatively rather than competitively. It is a special honor for me to be recognized by Amazon.com, a pioneer in the brave new world of the web, founded by a great entrepreneur, Jeff Bezos. We at The Rich Dad Company join in celebrating Amazon’s successes and salute your leadership in this world of webs rather than walls.

There are key, fundamental differences between the mindset of an employee and the mindset of an entrepreneur. One of the great things about this world of webs is that the world is now open for business to billions of people who choose to think as entrepreneurs – rather than employees.

Rich Dad went on to explain that the world was filled with different types of entrepreneurs. There are entrepreneurs who are big and small, rich and poor, honest and crooked, for-profit and not-for-profit, saint and sinner, small town and international, and successes and failures. He said, "The word entrepreneur is a big word and it means different things to different people."
The CASHFLOW Quadrant
As I mentioned in the introduction, the CASHFLOW Quadrant explains that there are four different types of people that make up the world of business and they are often technically, emotionally, and mentally different people.

E stands for employee. S stands for self-employed or small business owner. B stands for big business owner (over five hundred employees). I stands for investor.

For example, an employee will always say the same words, whether he or she is the president or janitor of the company. An employee can always be heard saying, "I'm looking for a safe secure job with benefits." The operative words are safe and secure. In other words, the emotion of fear often keeps them boxed in that quadrant. If they want to change quadrants, not only are there skills and technical things to learn, in many cases there are also emotional challenges to overcome.

A person in the S quadrant may be heard saying, "If you want it done right, do it yourself." In many cases this person's challenge is learning to trust other people to do a better job than he or she can. This lack of trust often keeps them small, since it's hard to grow a business without eventually trusting other people. If S quadrant people do grow, they often grow as a partnership, which in many cases is a group of Ss binding together to do the same job.

B quadrant people are always looking for good people and good business systems. They do not necessarily want to do the work. They want to build a business to do the work. A true B quadrant entrepreneur can grow his or her business all over the world. An S quadrant entrepreneur is often restricted to a small area, an area he or she can personally control. Of course, there are always exceptions.

An I quadrant person, the investor, is looking for a smart S or B to take care of his or her money and grow it.

In training his son and me, rich dad was training us to first build a successful S quadrant business that had the capability of expanding into a successful B quadrant business. That is what this book is about.

What Kind of Business Do You Want to Build?
As part of my entrepreneurial training with rich dad, he encouraged his son and me to go out and study as many different types of business systems as we could. He said, "How can you be an entrepreneur designing a business if you do not know about the different types of businesses and entrepreneurs?"

Self-Employed Entrepreneurs
Rich Dad was adamant in explaining that many entrepreneurs were not business owners but self-employed entrepreneurs - entrepreneurs who owned a job, not a business. He said, "You are probably self-employed when your name is the name of the business; your income stops if you stop working; if clients come to see you; your employees call you if there is a problem. You may also be self-employed if you are the smartest, most talented, or the best educated person in your business."

He had nothing against self-employed entrepreneurs. He simply wanted us to know the difference between entrepreneurs who own businesses and those who own jobs. Consultants, musicians, actors, cleaning people, restaurant owners, small shop owners, and most small business people fall into owning jobs instead of businesses, or the S quadrant.

The main point Rich Dad was making about the difference between a self-employed entrepreneur and a big-business entrepreneur was that many self-employed businesses have a tough time growing into a big business. In other words they have a real challenge going from the S quadrant to the B quadrant. Why? Again the answer is that the business was poorly designed before there was a business. It was doomed before it was even started.

Rich Dad himself started out as a self-employed entrepreneur in the S quadrant. Yet in his mind, he was designing a very large business, run by people much smarter and more capable than him. Before he started his business, he designed his S quadrant business to be able to grow into the B quadrant.

Professionals and Tradespeople
He also wanted us to know that many professional people such as doctors, lawyers, accountants, architects, plumbers, and electricians started a self-employed style of business based on a profession or a technical trade. Many of these professions and trades require government licenses to operate. Also included in this category are professional salespeople, many of whom are licensed independent consultants, such as real estate, insurance, and securities salespeople. Many of these types of people are technically self-employed entrepreneurs, aka independent contractors.

The problem with this type of business is that there is not really a business to sell because there really isn't a business outside the individual owner. In many cases, there really isn't an asset. The business owner is the asset. If he or she does sell, he or she will not typically get the higher multiples a true B quadrant business can command. In addition, he or she may have to agree to "stay on" for the successful continuation of the business. In essence they go from being the owner to the buyer's employee.

In my rich dad's mind, it made no sense to work hard and not build an asset. This is why he advised his son and me against ever wanting to become employees. He said, "Why work hard building nothing?"

Later in this book, we will go into some ways this type of entrepreneur can create a business asset-an asset they can build and maybe sell someday.

Mom and Pop Operations
A very large category of entrepreneurs is often referred to as Mom and Pop businesses. This type of business gets its name because many small businesses are family businesses. As an example, my mom's mom owned a little convenience store that the family took turns working in.

The challenge for growth in a Mom and Pop operation is nepotism. Many people put their children in charge of the business, even though their children may be incompetent, because blood is thicker than water. Often the children don't share the passion for the business that their parents had or they don't have the entrepreneurial drive to lead the business.

Franchises
A franchise, such as McDonald's, is in theory a turnkey operation. The entrepreneur sells a ready-made business to a person who does not want to go through the creative and development phase of starting a business. It's like being an instant entrepreneur. One advantage to some franchises is that banks are more inclined to lend money to someone who wants to buy a franchise than to a person who wants to start a business from scratch. The banks are more comfortable with the successful track record of other similar franchises and the banks value the mentoring programs that most franchises have to assist the new entrepreneur.

One of the biggest problems with big-name franchises is that they are generally more expensive to get into and have little flexibility for a want-to-be entrepreneur. Franchises are the type of businesses that typically face legal issues and often end up in court. These fights are some of the most vicious fights in the business world.

Reportedly one of the main reasons for fighting is that people who buy a franchise business do not want to run it the way the franchisor, the person who created the business, wants them to run it. Another reason is if the franchise does not do well financially, the franchisee wants to blame the franchisor for the lack of business success. If you do not want to follow the directions of the franchisor to a tee, it is best you design, create, and start your own business.

Network Marketing and Direct Sales
The network marketing and direct sales industry is recognized by many to be the fastest-growing business model in the world today. It is also the most controversial. Many people still have a negative reaction, claiming that many network marketing organizations are pyramid schemes. Yet in reality, the biggest pyramid scheme in the world is the traditional big business corporation, with one person at the top and all the workers below.

Everyone who wants to be an entrepreneur should take a look at a network marketing business. Some of the biggest Fortune 500 companies, such as CitiBank, Avon, Levis, and Smith Barney, distribute their products through a network marketing or direct sales system.

We are not members of any one network marketing or direct marketing business, but we do speak favorably of the industry. People who want to be entrepreneurs should consider joining one of these businesses before they quit their jobs. Why? Many of these companies provide essential sales, business building, and leadership skills not found anywhere else. One of the most valuable benefits from associating with a reputable organization is that it teaches the mind-set as well as the courage required to become an entrepreneur. You will also become more familiar with the systems required to build a successful business. The entry fee is typically quite reasonable and the education can be priceless. (To further explain the educational value of such types of business, we wrote a small book entitled The Business School: For People Who Like Helping People [Warner Books].)

If I were starting my entrepreneurial career all over again, I would start with a network marketing or direct sales business, not for the money but for the real world business training I could receive, training similar to the type of training my rich dad gave me.
Rich Dad wanted his son and me to understand that anyone could be an entrepreneur. Being an entrepreneur was not that special. He did not want the idea of being an entrepreneur to go to our heads. He did not want us looking down on anyone or thinking we were better than other people if we became successful entrepreneurs.
To this he said, "Anyone can be an entrepreneur. Your neighborhood babysitter is an entrepreneur. So was Henry Ford, founder of the Ford Motor Company. Anyone with a little initiative can be an entrepreneur. So don't think entrepreneurs are special or better than other people. Your job is to decide which entrepreneur you most want to be like-the babysitter or Henry Ford? They both provide a valuable product or service. Both are important to their customers. Yet they operate in very different spectrums, different bandwidths of entrepreneurship. It's like the difference between sandlot football, high school football, college football, and professional football."

With that example, I understood the point rich dad was making. When I was in college in New York, playing college football, our team had the opportunity to practice with a few players from a professional football team, the New York Jets. It was a very humbling experience. It was soon obvious to all of us on the college football team that while we played the same game as the pro players, we were playing it at a completely different level of play.

As a linebacker, my first rude awakening was trying to tackle a New York Jets running back coming through the line. I doubt if he even knew I hit him. He ran right over me. It felt like I was trying to tackle a charging rhino. I did not hurt him but he definitely hurt me. That running back and I were about the same size. But after trying to tackle him, I realized the difference was not physical. It was spiritual. He had the heart, the desire, and gift of natural talent to be a great player.

The lesson I learned that day is that we both played the same game, but we were not playing at the same level of play. The same is true in the business world and the game of entrepreneurship. We can all be entrepreneurs. Being an entrepreneur is not that big a deal. A better question to be asked in designing a business is, "At what level of play do you want to play the game?"

Today, older and wiser, I do not have illusions that I would ever be as great an entrepreneur as Thomas Edison, Henry Ford, Steven Jobs, or Walt Disney. Yet I can still learn from them and use them as mentors and role models. And that is rich dad's entrepreneurial lesson #1: "A successful business is created before there is a business."

The most important job of an entrepreneur is to design the business before there is a business.

Laying the Foundation for Success-Design the Business

Most new entrepreneurs get excited about a new product or an opportunity they think will make them rich. Unfortunately, many of them focus on the product or opportunity rather than invest the time designing the business around the product or opportunity. Before quitting your job, it might be a good idea to study the lives of entrepreneurs and the different types of businesses they created. Also you might want to find a mentor who has been an entrepreneur. All too often, people ask business advice from people who have business experience as an employee but not as an entrepreneur.

Later in this book, we will introduce the B-I Triangle, which outlines what components are required to create any business, regardless if it is big or small, franchise or individually owned, Mom and Pop or publicly owned. Once a person understands the different components that make up a business it becomes much easier to design businesses as well as evaluate good ones and bad ones.

Also, we always recommend keeping your daytime job while starting a part-time business-not for the money but for the experience. That means, even if your part-time business does not make any money, you are gaining something far more important than money-real life experience. Not only will you learn about business, you will learn a lot about yourself.

A Bonus

One of the reasons for the success of The Rich Dad Company was that the business was started by three already successful entrepreneurs, Sharon, Kim and me. Each of us brought our own experiences and perspectives to the team. Sharon came from the background of the proverbial A student, a certified public accountant who had migrated into the realm of entrepreneurship. She had started and grown several companies of her own prior to starting The Rich Dad Company with Kim and me. As a bonus for you, Sharon will provide her unique perspective and will share her own insights and experiences related to each lesson.

SHARON'S INSIGHTS
Lesson #1: A Successful Business Is Created Before There Is a Business.

The path to entrepreneurship is like a trek through the wilderness. If you want to survive and successfully reach your destination you must prepare beforehand. Before you go hiking through the woods, you pack carefully to make sure that you have all of the things you need to survive the trip. You think about the obstacles and dangers that you are likely to encounter. You check the weather report. You make sure you bring the right clothing, equipment, food, and water. The journey into entrepreneurship requires the same sort of careful planning. What preparation is necessary to put yourself in the best position to succeed?

You start by being sure that you have the right mind-set-that you think like an entrepreneur instead of an employee.
You do your homework-study the market, your target customers, and the competition.
You identify the skills needed for a successful business in that market, and assemble a team of co-venturers and advisors that provide the skills you need.
You identify some advantage over the competition and ways to distinguish yourself from them in the minds of potential customers.
You put together a business plan mapping out your route to success.
You lay the proper legal foundation for your business. What do we mean by legal foundation? Here are some examples:
You choose a form of legal entity for the business that provides the best limitation of liability and minimizes taxes (refer to Garrett Sutton's Rich Dad Advisor book Own Your Own Corporation, Warner Books).
You obtain all necessary licenses and permits, making sure that clear and complete written agreements are in place to avoid any future misunderstandings.
You put the appropriate legal protections in place so that you can sustain your competitive advantage. As my husband, Michael Lechter, puts it: You build a fort around your intellectual property so that you can fight off the spoilers and pirates among your competitors (refer to Michael's Rich Dad Advisor book Protecting Your #1 Asset, Warner Books).

Ps:- I, Read on  this site :-http://www.work-at-home-business.com/ so i posted here ,NafeesaRasheed http://www.naffu-workfromhome.com

Why You Should Have Work at Home Business Goals.

Why you should have well-defined work at home business goals!
A goal properly set is halfway reached. - Abraham Lincoln

Know your goal, make a plan and pull the trigger. - Phil C. McGraw

There's no way to reach home business success if you haven't set a goal. Perhaps you just want to make a few hundred dollars per month, or maybe you want to earn enough money with a work at home based business to buy your dream home.

Every home business entrepreneur has slightly different reasons and motivations for devoting some of their time and energy into building a home business, but one thing is for sure - you won't know when you've reached "success" as a work at home entrepreneur until after you've defined what success means to you.

Does it mean that you're making enough money to pay your monthly bills? Does it mean that your residual commissions cover the payments for your dream car? Or does it mean that you've built an organization so big and profitable that it will continue to provide you a life-long income years after you've stopped networking full time?

Before you place another ad, talk to another prospect or send another invite - take just a minute to think about what you want in life.

Clearly define what level of income you need, in definite terms, and also a timeframe in which you would like to achieve it. You don't have to be exactly on the mark when it comes to reaching your home business goals. Life throws curveballs. You'll have to often change your course of action, and even your degree of action, to turn your "wants" into your own personal reality.

What's important is that you have something definite that you're working towards. Because most work at home entrepreneurs are at least partially motivated by money, let's look at an example of setting a monetary goal and what it takes to achieve it. You might be surprised at how simple it can be to reach a rather lofty goal through consistent action.

Here's a sample goal... clearly defined.

I, YOUR NAME, am setting my work at home monthly income goal at $3,000 per month. The date by which I am to achieve this goal is May 24th, 2007. The method I will use to make this income a reality is referring new customers and affiliates to an online business using the tools they and following the sponsoring techniques recommended. As I learn what works best for me, I will not hesitate to make variations in my course of action that will put me on a straighter line towards the attainment of my $3,000 per month income.

Building a $3,000 per month income that will continue to come to you month after month, whether you're working full time or not - in just one year - might seem like a lofty goal. But let's break it down in a way that puts it into perspective for you, and see if it helps make its attainment seem more within your reach.

Of course, May 24th, 2007 is ONE YEAR away based on the above goal. If you're starting from scratch (you have no organization yet), that means you must add an average of so many people PER MONTH to your organization in order to reach your home business goal. If you're just beginning, this might seem like a lot.

Get your first 5 or 10. Help them get their first 5 or 10. Within a short period of time, you'll have a much bigger team of people working towards the attainment of your goal (and their own goals). By the time you have an organization of 25 people, each member of your team only needs to refer an average of 10 people per month for you to be on track to achieve your goal. That's 1 referral each in a 3 day period.

Can that be done? Sure it can, and pretty easily!

And, as your organization grows and you have more people contributing to the attainment of your work at home goal, the momentum you'll gain towards achieving it will be unbelievable. To see that momentum, all it takes is for you to maintain your excitement and energy, keep your goal at the top of your mind, and pour as much energy as needed into achieving it.

Any income goal you set for yourself can be reached if you have the desire, and the willingness to expend the time and energy needed to attain it.

We highly recommend GDI as your home business tool to reach your goal. You may learn more about this exciting business opportunity here.

http://www.work-at-home-business.com/business-at-home.html
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This Is A Money Making Article

Is this a money making article? Watch it make money. It is an article about writing an article that makes money. Once I have written it, I will then give away the article. Maybe it seems like one of the more unusual ways to make money, but it is right in line with the way the internet works.

Creating A Money Making Article

1. First you have to write a title that catches attention and has the right keywords in it. This has the keyword phrase "money making article," and apparently caught your attention. Make the title relevant to the article content, of course, or the reader will feel tricked, and may stop reading.

2. Have a short description that pulls the reader in. You might use the first couple sentences of the article for this. Tell the readers what they will find in the article, and leave them curious. You read this far, so that seems to be working.

3. Have useful information or good stories. It is even better if you have both.

4. Put the keywords in the body of the article, and in sub-headings, so search engines can find your article. Note that I used "money making article" in the sub-heading above, and I just used it again.

5. Create an "authors resource box" that makes the reader want to visit your site. Talk very little about yourself and more about why the reader should go to your web site. I'll be watching to see how well mine works in this case. Be sure the link to your website works.

6. Make money from visitors to your site. You could be selling your own products, or getting a commission for selling other people's products, or just be getting paid for the advertising there.

7. Submit your article to the best article directories on the web. This is where you "give away" your articles. Directory visitors read them there, and other web site owners take them and use them. Generally, they can't change a word in your article, and they have to make that link to your site (in the author's resource box) active. This is how you get traffic to your website.

8. Let the readers learn something, but let them know there is more. This gets them to your site, to learn more. For example, I outlined the basic process above, but I'm leaving out the list of the best article directories to submit to. Of course, in the resource box I will mention that it is on my website. This is how you create a money making article.

Steve Gillman has studied unusual ways to make money for thirty years. To learn more, and to get a list of the best article directories, visit his website, Unusual Ways To Make Money: http://www.UnusualWaysToMakeMoney.com

Posted here by Nafeesa Rasheed http://www.naffu-workfromhome.com

7 Methods in Choosing a Business

  The process of selecting the right business can go beyond choosing one that fits your personality. Know the other approaches you can use in choosing a business.
by George Rodriguez
Staff Writer

Choosing the right business is the first step to entrepreneurial success. According to studies made by the U.S. Small Business Administration, only 66.0 percent of small businesses survive its first two years, and survival rate lowers to 39.5 percent in at least 6 years. In 2000, it is estimated that 550,000 small businesses closed, and business failure for one-person businesses is about 38.2 percent.
 Your goal, therefore, as an entrepreneur is to find a business that stands a greater chance at success. You will need to determine what you can and cannot do, research on the potential market and how other similar businesses are doing, and what works well in your area or selected business medium.

Dr. Irving Burstiner, in his book, "How to Start and Run Your Own Retail Business" offers various approaches in choosing the best type of business. While he focuses mainly on the retail business, the methods he suggests are applicable across various types and business medium, even the Internet.

1. Less Money Out. The first school of thought focuses on the amount of resources that you have. The kind of business that you start depends on the amount of capital you can raise. If you have deep pockets, you can go all out with your business - getting first-rate equipment and furnishings, hiring employees, launching the business in grand style, and buying loads of inventory. However, if you have little capital, all you can do is to stretch what you have and start the business on a much smaller scale.

You may have a wonderful concept for a children's bookstore with play and storytelling sections for kids, and a coffee shop for the adults. That kind of vision requires vast amounts of capital - from inventory, lease, furnishings and store décor. If you cannot finance your vision, you may need to downscale your business and instead find ways to start on this route but without the expense. One way is to start an e-commerce site where you will not have to pay for furnishings, expensive rent and other overhead that a retail store will need.

2. Novelty and Excitement. Another strategy for selecting a business is to start one that is currently hot, hip and new. In the Philippines, for example, pearl shakes - an innovative cool beverage drink in natural flavors mixed with "pearls," or dark, spherical, chewy balls made from yam and tapioca -- became the hottest craze in town. Mom and pop stalls and cafes offering this new drink popped up all over the metropolitan Manila.

You can join in the fray, and start a business that has already proven itself to be a moneymaker for others. However, there is danger in adopting a start-up strategy on prior demand--demand already created by others. What if the business runs out of steam, and the novelty and excitement that pushed it initially wears thin? You may be faced with cutthroat competition, with price-cutting as the ultimate marketing weapon of choice.

3. Safety in Numbers. As a new entrepreneur, you may also consider a business that has already proven popular, dependable with consistent demand, and can be found everywhere. Common businesses include eating places, groceries, used merchandise stores, gift and novelty stores. If these businesses have staying power and are frequently found, then they must be profitable, right?

Well, not always. There is such thing called "market over saturation." A small town may be able to accommodate only one gift shop. Add another one and you may be stretching the market too thin, and end up in the dustbin.

4. The Fewer, the Better. On the other side of the spectrum from those who believe in safety in numbers are those who think that they are better off in a business with fewer competitors. This is the idea behind the strategy of focusing on a market niche, which has proven to be apt, even a lifesaver, for many small and home-based businesses. Niche entails offering unique products or services to a few concentrated markets.

5. Rapid Growth. You may also want to start a business that has enjoyed fast growth in the past years. A rapidly growing business sector, where many new businesses continue to operate, shows that there is great demand for the product; the market can absorb new entrants; and if by looking at the size of businesses operating, the market may be profitable even for one-person businesses.

Using data from the Bureau of Census, you will find that the sectors that enjoyed the most rapid growth from 1972 to 1987 include the following: Gift, novelty and souvenir stores (up 216%); Hobby, toy and game shops (up 180%); book stores (up 137%); Sporting good stores and bicycle shops (up 127%); and florists (up by 108%).

The sectors that saw a decrease include: Drinking places (down 17%); Household appliance stores (down 15%); and variety stores (down 5%). The reasons for the shrinking number of businesses in these sectors include overcrowding and declining customer interest and demand.

6. Failure Rate Method. You may check the businesses with the greatest number of failure record. Dun and Bradstreet (http://www.dnb.com) publishes a yearly Business Failure Record report. This report is not merely an estimate; but represent complete tallies of business failures. D&B defines business failures as those that "ceased operations following assignment or bankruptcy; ceased operations with losses to creditors after such actions as foreclosure or attachment; voluntarily withdrew leaving unpaid debts; were involved in court actions such as receivership, reorganization or arrangement; or voluntarily compromised with creditors."

In 1997, the businesses with the lowest failure rates (per 1,000 listed concerns) include drug and proprietary stores (33); fuel dealers (37); sewing, needlework and piece goods (41), used merchandise stores (47); and liquor store (52). On the other hand, non-store retailers (216); trucking and warehousing (208); fishing, hunting and trapping (273) are the businesses with the highest failure records.

7. Biggest Payoff. Another logical choice for choosing a business is to look for those that yields the best return-on-investment. This approach involves "checking through the operating results for different business types to find those with high percentages of operating profit."

The best source of data that would allow you to determine an industry's operating profit is the Risk Management Association's  http://www.rmahq.org  Annual Statement Studies. This report offers financial statement ratios of small and medium-sized businesses on about 600 industries. The book costs $145 for non-members, but check with your local library if they carry the publication.

Whatever business you decide to start, the key is to put up an enterprise that fills an unmet need of the market and to look for new niches to dominate.

Source :-http://www.powerhomebiz.com
Posted here by Nafeesa Rasheed

"Business Basics"

In writing the article on Bulding Someone Else´s Business, I didn´t realise that there are newbies not knowing the basic principles of business. So, I decided to explain the basic business terms and principles, show them in examples and put some light on the situation suitable for thinking about the question: whose business do I build.

We will explain the difference between a business, a website, a customer, a partner and a co-operation, showing how it should work in proper business relations because these seem to cause the most confusion. I will not talk about the relation: you - your customer but about: you - your partners in a co-operation ´serving´ the same customer.

The basic principle of business is: ´you sell a product or a service to a customer for money´. There are different and more complicated definitions of business relations but let us stick to this easiest, simplest and not fully general wording.

Once you are ready or start or accept money for your product or service, you build YOUR business. Everything else is only forms, methods or strategies how you do it - eg a website, a co-operation.

A website alone is not a business yet. It could be considered a step, a form of presentation but not a fully functioning business.

The customer is the person or a company to whom you aim to sell your product or service = your target.

The product or service you sell MUST help your customers, whichever way the customer imagines - eg to help him get slimmer, to build his business. Even if you are a web designer and design websites for your customers, once you do it for money, ie you accept money for your services, you build YOUR business but this is not the point at which you should think about this question. It is not even important how well you help at this moment. It is not the subject of this article.

The important point at which you should think about whose business you build is when we talk about a co-operation between business partners.

A co-operation comes into question when for instance you are not satisfied with the progress your business is doing and you want to see much faster results or any results at all or you want to start your own business. In such a case you will start to look for a third person = a partner (not your customer) who can help you in starting or speeding up your business.

A co-operation in every form is a powerful tool and sometimes vital for your business but it is essential to learn how to use it right. And also, this is the situation in which you should ask the question about building your business. You should know exactly:

1) what you want to achieve - you should know exactly why you enter the co-operation, what you expect to gain

2) what you can offer to your partner - the ideal form of a long term successful co-operation is when both the partners prosper the same way. However, when you start, you are not able to offer the same valuable share but you have to find out and offer something that can help your partner to grow his business as well. Never pretend, never cheat. Don´t promise more than you can actually offer. Build your business on honesty from the start and in every aspect.

3) what you can accept - this is important. The less you are able to offer your partner and the more necessary his co-operation is for you and your business, the more unfavourable, unfair conditions you have to accept. Even such a co-operation can bring you progress. However, you have to watch it. Once such a co-operation ceases bringing you progress, you have to leave it.

A typical example of a difficult situation in building your business is affiliate programmes. There are all kinds of pitfalls here. It starts with the duplicated website, then the long address or an address ending with ?xxx, difficulties with proper tracking, half or questionable honesty of many people and companies offering the programmes.

The results from the afiliate programmes can range from hundreds of hours of your wasted efforts through little or bigger money to a really good income. And all of it depends on the right choice of the programmes and on your skill in handling this kind of co-operation. In other words: on how well you learn to build your business.

I hope this little article will help you to start studying forms of co-operation and making full use of it in building your business.

Looking forward to your success.

*************************************************************
The article may be reprinted or used freely as long as it is in its entirety incl the resource box below
***********************************************
Irena Whitfield is the webmistress of http://www.thecassiopeia.com - Internet Business Consultants for 3rd Millennium helping people to achieve their goals on the Net, trying to provide them with All the Tools they need FREE. Check: http://www.thecassiopeia.com/Guide
************************************************

Posted by NafeesaRasheed http://www.naffu-workfromhome.com

"Discipline And Its Threats"

Observing the activities of many people on the Net, I have a feeling that they all have one common feature, and it is a lack of discipline. It is mostly spammers but not only - new people starting on the Net as well.

There is a couple of obvious reasons:

- for some people it is difficult to adopt and maintain discipline without colleagues, a team or at least a manager

- some people do not even know or realise that discipline is necessary to achieve success on the Net.

Different forms of discipline are necessary for any behaviour in a society, and when we talk about success - and not only on the Net - discipline is vital.

Many people do not have enough information on what to do on the Net and how, they just catch isolated pieces of information, do not differentiate between the right and wrong, complete and incomplete pieces, and just do something. For instance spammers: they just heard that email is a very powerful means of marketing, so they send out emails.

Unlike the offline world, on the Net a person is taken out of his environment of supportive colleagues and everything he does is up to him only. He is isolated with the information he gets, the way he processes it, the conclusions he makes, the opinions he forms, the strategy he adopts, the responsibility is his, and consequently the success and the failure.

However, the demand on discipline is much higher on the Net. All of the above requires a very responsible and mature person. Many people are used to work in a team where everyone gets only a piece of responsibility if any at all, mostly only limited decision-making rights and a limited share in success
or failure.

In many cases, especially if such a person comes to the Net from employment, does not realise much or anything about the overall conception of a successful company, especially the ´from 9-5´concept is very dangerous for success, and he is suddenly overwhelmed by the enormous amount of information, countless opportunities, tens and hundreds of so called gurus
offering and promising all the blue skies and rosy gardens without doing anything.

It is so attractive and it must be true, so many people say it !!!

However, the Internet success needs a highly disciplined person, fully aware of all the dangers, misconcepts, demands, it needs a new, completely different way of thinking, especially if you come from employment, you have to live for your success, not from 9-5, all your time. It may sound horrendous but your own family could easily become the worst
disruptive element on your way.

You have to develop your exact overall conception, plan and strategy, full details and stick to it. It consists of seemingly unimportant items like your working hours. For instance, many ´gurus´ say that the charm of your Internet business is in your own working hours, no one forcing you to work, working 2-5 hours a day and similar nonsense.

Or your friends and family: one day they invite you to a party, you do not have to get up in the morning, no one forces you to work, you can skip your work for tomorrow. Or your family thinks there has been quite enough of your playing on the Net, and you should do something useful around the house.

These are just tiny but very dangerous and very disruptive elements, and you have to be very disciplined to fight it. Because you have to fight it - within you for your new person and with your beloved ones for your space. Once you believe in your success, you have to achieve it because you rob you and your family of your presence, of the time together, of
money you could make elsewhere or of help. And there are more.

So, it is in the name of all of it and your success that you are strict to yourself. The first thing you should do is to set firm daily working hours, offline and online, and stick to it. And not only. For each day, prepare a set of tasks, and every day before you finish, check whether and how you completed the set of tasks for the day and set a new one for the coming day.

Never say: just once, nothing happens if I skip once. Of course, it happens, all the bad happens: you will see that nothing really happens for once, and you will say it again, once is never, twice is a habit - and this is exactly the way to lose all your discipline, responsibility and all your dreams.

Similar it is with the countless attractive opportunities. Most of them are not opportunities at all, just clever tricks to get you involved, to rob you either of your money or time, to make you build someone else´s success. Be careful and all the time think about your own goal, your dreams you want to
achieve and live it all.

In the scope of this article I cannot mention all the dangers nor all the necessary steps to fight them. Just one more to close this: and it is the moments that you come to think that all the Internet is a big scam and hype and you want give up. Do not give up!

Do not give up: first, you can never say how near or how far you are from your success and second, you are responsible to yourself, to your family for all you have spent up to now - money, time, efforts. Money is always involved, even if you do not pay anything, you paid for your computer, the energies, the Internet access, you paid in the form of your time, devotion, hours of your life that no one can give back to you,
and the list goes on.

You have to consider all these aspects before you start, once you set on the path, there is no way back - unless you can live with the word FAILURE till the end of your days. Everyone and everything will remind you: you in the first place, your family in the second ... shall I go on?

No, I have an answer for you: DISCIPLINE

********************************************************
The article may be reprinted or used freely as long as it is in its entirety incl the resource box below
*******************************************
Irena Whitfield is the webmistress of
http://www.thecassiopeia.com - Internet Business
Consultants for 3rd Millennium helping people to achieve their goals on the Net, trying to provide them with All the Tools they need FREE. Check:
http://www.thecassiopeia.com/Guide

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6 tips for bridging the communication gap

By Joanna L. Krotz
As you may have observed, women and men who work closely together often get tied up in communication knots, especially over issues that involve power, advocacy, and managing the troops.

That's because the sexes have distinct ways of communicating. They request action and advice differently. Their verbal responses and timing are different. And they have different styles for expressing workplace demands.

The result can be miscues and misunderstandings. In other words, lots of cross talk.

Today, nearly half of all privately owned companies are 50% or more owned by women, according to the Center for Women's Business Research. That means there are 11 million private enterprises at which women business owners must communicate their goals and operational needs to male and female customers, vendors, partners and employees. Women need to understand how men talk in business, and vice versa.

Mr. + Ms. Talk
But first, let's be clear on one thing. There's no such thing as an "absolute male" or "absolute female." People are individuals first and collections of cultural and biological traits after that. But "male" and "female" characteristics have now been documented by years of research. And when you look around your workplace, I'll bet you recognize many of the gender communications snafus that follow.

Mistaken assumptions fuel these misunderstandings. If you acknowledge those and reflect your understanding in work conversations with opposite sex team members, you can advance the workplace dialogue.

Here are six typical scenarios where communication between the sexes goes off the rails — and what you can do to get it back on track.

1.
 Power plays
Her way: Women tend to ask lots of questions before beginning work.
His way: Men simply roll up their sleeves.
The result: Men assume women aren't up to the job. If they were competent, reason men, then women wouldn't be asking so many questions. But in fact, women typically verify and validate data before starting tasks, sometimes to improve their performance. "Women gather information by asking questions, but men view question-asking as a sign of weakness," says Sandra Beckwith, author of "Why Can't a Man Be More Like a Woman?"

The reverse scenario is that men hate to ask for directions (big news, right?). But women assume that if men don't ask questions, they must know enough to complete a job. That's often not the case.

For women bosses, it's a good idea to verify that men have enough knowledge to complete a task. Oversee the work in the early phases or offer help without being asked. If you're male, listen to the questions being asked. Sometimes, these may add value.
 
2.
 Picture imperfect
Her way: Women frequently use anecdotes or illustrations about home or relationships.
His way: Men rely on metaphors about sports or war.
The result: Dialogue can hit a dead end. Women often do not follow the touchdown, full-court-press images and vice versa. Sherron Bienvenu, a communications consultant and co-author of "Business Communication: Discovering Strategy, Developing Skills," once hit just such a conversational wall during a sales pitch. She told a client that follow-up training would be "icing on the cake." "I envisioned icing as the finishing touch that completes the project and makes it most presentable to the receiver. His perception of icing was of sweet, unnecessary, junky stuff that you scrape off." She didn't nail the deal.

Don't simply gender-reverse images to communicate. Instead, consider your audience and use gender-neutral images (nature, movies or weather come to mind). Or use images you like, but with an explanation of what you mean.
 
3.
 Command conflicts
Her way: Growing up, girls tend to establish relationships.
His way: Boys usually vie for leadership.
The result: Men and women impose authority differently. "Women tend to be more collaborative in the workplace, putting relationships first," says Roz Usheroff, a business trainer and author of "Customize Your Career." "Men routinely challenge and expect to be challenged." Each often finds the other's style ineffective or insulting.

Women see men as ham-fisted or insecure when they come on so strong. Men think women lack confidence or conviction because they work hard to get buy-in. Neither, of course, is accurate. To jump the divide, borrow a bit from the other's style. Men can try a more collaborative approach. Women need to take over more often.
 
4.
 Detailed disputes
Her way: Women like to tell and hear stories, including the trials and errors, turnings and re-turnings. It's their way of connecting and building the relationship.
His way: Men cut to the chase. The route you travel is inconsequential. What matters is the destination.
The result: Each sex becomes too impatient to hear the other. "Women push for details generally for three reasons: to show concern, to vicariously participate in an experience or conversation, and to verify assumptions," says Dianna Booher, author of "Communicate with Confidence." "Men tend to gather details just long enough to get the big-picture message and then dump them as trivial."

Again, each sex can benefit from the other's behavior. Men ought to explain their thinking and not simply jump to conclusions. Women need to get to the bottom line more quickly.
 
5.
 Emotional exchanges
Her way: She tends to treat male colleagues like her husband or boyfriend.
His way: He often handles women associates like his wife or girlfriend.
The result: A subtle and tricky gender miscommunication. It's also one that people are loath to examine. Typically, men and women bring into the office some version of the sexual dynamics they have at home. We also gravitate to workplace confidants, mentors or employees who resemble the intimates in our personal lives, especially spouses, says Tina Tessina, psychotherapist and author of "It Ends With You: Grow Up and Out of Dysfunction." "You find quieter struggles in business of whatever the fights are at home, such as who's right and who's wrong or disagreements about money."

If you're in some kind of standoff or you feel like he or she "doesn't understand" you, take a break to think it through. Make sure you're not importing a personal issue into a business environment.
 
6.
 Decision drivers
Her way: Women are generally more comfortable talking about their feelings.
His way: Men prefer to dwell on the facts and skip the feelings.
The result: Communications trouble. Every communication has both an intellectual and an emotional component, says Kenneth Sole, a social psychologist based in Lee, N.H., with 30 years of experience in assisting organizations to change. Misunderstandings arise when we ignore one side of the two dimensions. "That's not to suggest that it needs to be fifty-fifty," Sole says. "The conversation can radically improve just by owning up to one aspect of feelings or intellect."

He offers these examples: A man might say: "I know this is a difficult conversation for you. It's difficult for me, too." A woman might dial down emotional intensity by analyzing the problem, saying: "I think there are three pieces to the issues we've been discussing." She then ticks off those issues, one by one. "That moment of analytic reflection encourages the dialogue to move into a thoughtful channel," says Sole.
 

The definition of a diverse work force, of course, is an environment where people accept differences rather than deny them. If we pay attention to gender differences, we just might untangle the gender communications knots — and get the job done faster, too.

--------------------------------------------------------------------------------
 Joanna Krotz
Joanna L. Krotz writes about small-business marketing and management issues. She is the co-author of the "Microsoft Small Business Kit" and runs Muse2Muse Productions, a New York City-based custom publisher.

http://www.Muse2Muse .com
 
Posted by NafeesaRasheed http://www.naffu-workfromhome.com

Need work-life balance? 7 tips

By Jeff Wuorio Lisa McGonagle has a husband, three kids and a public relations business in Boston. Her hectic life speaks volumes about what time management means to her. As she puts it: "I'm running all the time." The same may apply to you. And that makes time management central to the health and growth of your life, profession and business. Truth be known: Not everyone has a genuine handle on the effective use of time. So you're not alone. If you can relate, here are seven suggestions that may, to paraphrase rocker Mick Jagger, help you get time on your side: 1. Don't overbook. This may seem unusual to people who try to crowbar as much as possible into every workday. The problem is: Things rarely go according to a prearranged agenda. That means a lot of time falling through the cracks chasing down appointments, unreturned phone calls and other items that simply aren't going to happen. "Don't try to plan on doing too many things," says McGonagle. "Assume that only 50% of the things you plan on doing today will actually get done. If you don't, you'll just waste valuable time trying to find out why things didn't happen." 2. Prioritize ruthlessly. The secret to booking your time effectively boils down to knowing what's important and what can wait. But it's critical to use the sharpest knife possible in trimming the essential from the secondary. "Learn to ask questions that help you determine the level of urgency," says Krista Kurth, co-author of "Running on Plenty at Work." "Negotiate longer lead times whenever you can and don't give into the "instant-and-immediate answer" syndrome. Treating everything as top priority is draining and depleting." 3. Learn how to say no. One of the biggest land mines to effective time management is recognizing you don't have to agree to everything and with everyone. Use your priority criteria to identify requests that simply aren't worth your time. "I've learned that saying no to one thing opens the door to saying yes to something else," says Kurth. "That can mean anything from cleaning my desk to getting a good night's sleep." 4. Organize. Bringing your time into line isn't just a matter of scheduling. The mechanics of how you operate can be every bit as important. That means organizing most every element to allow as smooth a workflow as possible. "Everything in your business should be set up using logical systems so anyone needing anything can find it when they need it," says Peggy Duncan, an Atlanta-based personal productivity authority. "Eliminating clutter and the chaos it causes will give you a gift of 240 to 288 hours every year." Here are a few specific organizational ideas: • Use color coding. In McGonagle's office, white folders mean client information — blue, internal issues. "Visually, you identify things faster," she says. • Streamline processes. Look at everything you do and determine whether it's as efficient as it can be. For instance, rather than passing documents back and forth for editing in your business, Microsoft Windows Sharepoint Services Technology lets you distribute materials for quick and efficient feedback using a central server. • Don't isolate tasks. One huge time drain occurs when one person has to take on something with which he's completely unfamiliar. Keep others up to date on what you're doing and make sure they reciprocate. • Do things when the time is right. It's not likely you'll be calling people at 10 p.m. for work. Use conventional work hours for tasks that can only be done then. Earmark off-hours for less time-specific responsibilities such as filing, accounting and other jobs. • Delegate. Many businesspeople take too many things onto their own shoulders. Think about what you do best and what can best be done by others. Then, split the work accordingly. 5. Use technology. Although personal habits and practices can do wonders for time management, don't overlook technology as yet another weapon to make the most effective use of your workday. For instance, Microsoft Business Contact Manager lets you organize a wide array of customer and product particulars, allowing quick and easy access. "Sticky notes are one of the worst things in the world," says McGonagle. "You should live by your database. That way, nothing is ever forgotten." 6. . . . but don't overdo it. Many businesspeople are gun shy about using technology out of fear that they'll remain too much in touch — that their time will be consumed by intrusive e-mails and cell phone calls. Fair enough. Part of effective time management is knowing when to shut things down. Turning off a cell phone or other wireless means of communication establishes boundaries. In short, it helps you balance your personal and professional time. 7. Know it won't always be perfect. Try as we all may, time management isn't an exact science. Don't stress out — and waste time in the process — by obsessing over every second of time. Do what you can and enjoy whatever time you spend more pleasantly or productively. "Be grateful for what goes right and learn from your mistakes," says Kurth. "Act as if they were scenes in a movie that you get to retake." -------------------------------------------------------------------------------- Jeff Wuorio Jeff Wuorio is a veteran freelance writer and author based in southern Maine. He writes about small-business management, marketing and technology issues. Send Jeff an e-mail. Posted by NafeesaRasheed http://www.naffu-workfromhome.com

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